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1. Principles of Marketing.

by Armstrong, Gary | Kotler, Philip | Adam, Stewart.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Noida : Pearson, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display WX214 ARM 2018.

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2. 18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

by Kapoor, Jagdeep.

Material type: book Book; Format: print Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.

3. 9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.

by Kapoor, Jagdeep.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.

4. Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.

5. Principle of Marketing.

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KOT 2018.

6. Customer Relationship Management : Integrating Marketing Strategy and Information Technology.

by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.